RE/MAX Integrity Case Study
Prior to implementing the eMerge recruiting system, RE/MAX Integrity relied on traditional cold calls without much success. Today, the brokerage has implemented the eMerge’ Broker Bundle campaign to automate their outreach and streamline their success. Since implementing this campaign, the number of prospective agents interested in moving to actual conversations has increased tremendously.
A call-down campaign was implemented and it was quickly realized that it is difficult to create and build relationships with cold calls. Blumenstetter needed a different, softer approach to stay in front of his prospects and knew that intelligent, engaging email has been proven to do just that.
Blumenstetter began to research solutions that would help recruit and retain top producing agents for the company. After reviewing multiple products and doing his due diligence, he made the executive decision to work with eMerge. eMerge is not only the #1 email platform for recruiting in the industry, but also has a long-standing relationship with RE/MAX corporate and many RE/MAX brokers and agents world-wide.
RE/MAX Integrity now uses eMerge to engage prospects, encouraging direct outreach and tracking engagement with recruitment material, which helps to build a user-interest profile. Hot leads (prospects who engage with key recruitment content) and immediate hand raisers are considered “ a success” and move into an offline outreach campaign. With immediate notifications via email and text message, the recruiting specialist can reach out to that prospect with an understanding of what interests them, increasing overall conversions.
It is extremely easy to get lax about recruiting when you are focused on your current agents and selling real estate. Trends are changing, agents are getting older and starting to look at retirement. Be sure to include specific messaging and content that will grab the attention of the upcoming millennials joining the business. Your approach may need adjustment based on demographics.
HIRE A DEDICATED RECRUITMENT MANAGER!
Brokers need to stay focused on the business as a whole and support both growing the bottom line and ensuring that the business will continue to add new agents. You don’t want to get into a situation where more agents and leaving the business versus coming in. Try to strike a balance!
Top Benefits for RE/MAX Integrity
- Proven Workflows & Campaigns
- Immediate Notifications
- Easy to read reports & results
Interested in exploring how eMerge
can help with your recruitment success story?