eMerge Blog
 

4 Creative Ways to Stand Out in Real Estate

Posted November 29, 2017
Category Marketing Tips

​Real estate is relational, whether working with a consumer to buy a new home or welcoming a new agent to your office, you are now involved with a major event in that person’s life. Providing outstanding service should be coupled with providing a unique, ongoing experience that stands out.  Here’s a few creative (and easy!) ways to provide that above and beyond experience.
 
1. Write a Note
A good, old school (and sincere), handwritten note is a dying art, but not because it doesn’t work. In a world where time is now one of our most precious resources, a strong way to communicate importance to someone is taking a little extra time to write them a note. Be specific, be personal.

Brokers: Send a handwritten note congratulating a recruitment prospect on a recent sale.

Agents: Thank your client for choosing you and wish them the best in their new home, and be sure to remind them they can always contact you for questions.
 
2. Shine a Spotlight on Them
It never hurts to stroke an ego & show off a milestone event or accomplishment. Showcasing an agent or your client online can go a long way!  Just remember to be personal, be sincere, & leave them smiling.

Brokers: Speak highly of your agents & showcasing their accomplishments, showcase new arrivals to your team.

Agents: Showcase a happy customer on social media, tag them & let their friends & family do the rest!
 
3. Send a Gift Card
Gift cards are always welcome, & don’t worry we’re not suggesting dropping $50 on each client, think smaller gestures that speak volumes. If you tie a reason (see: note) to it such as a “thank you” or “congrats”, it is more impactful.

Brokers: Some would argue the fastest way to an agent’s heart is through their love of coffee. Send a Starbucks gift card for a holiday gift, or just as congratulations on the sale.

Agents: You have a lot of flexibility here. First time homeowners usually need things from the hardware store, sellers are celebrating their move by dining out, everyone still loves coffee!
 
4. Give a Great Read
This one might really catch them off-guard, which is good because that makes you stand out! Including a personal note in the cover would be really cool too! What kind of book, you ask? Think self-improvement, home improvement, or just really darn good book!

Brokers: Share a copy of a book that has influenced you, or embodies your principles and philosophies. If you know an agent is particularly busy, maybe audiobook would be the way to go.

Agents: When I bought my first house, I would have loved to know what the heck I was supposed to do with it. Home Maintenance For Dummies, anyone?