eMerge Blog
 

What's the difference between hard bounces and soft bounces?

Posted February 17, 2016
Written by
Category Marketing Tips


You asked for it, so we built it! We recently launched some new and exciting Task & Reminder features inside of your account! We took all the best parts of a CRM that you need for easy contact and task management and created a CRM "lite" feature inside of your eMerge account. All you have to do is turn it on, and the best part is, it's free! Click below to turn tasks on, and how it works!

|| I want to turn on my eMerge Tasks ||


With the new eMerge Tasks features, the way that we treat your contacts in your eMerge account has changed, including the way that hard and soft bounces are treated. 



An email bounce means that the email was not delivered to the inbox that it was intended for. Hard bounces and soft bounces are inevitable when it comes to email marketing. Some marketers see as many as 10% for each email they send. That isn't typical for real estate agents and small business owners. Usually this percentage drops to 3-5%.

The main thing to remember with hard and soft bounces is that hard bounces are permanent and soft bounces are temporary. Let's take a look at what causes an email to bounce and what you can expect to happen with those contacts in your eMerge account.
 
Hard Bounces
 
An email that is marked as a hard bounce was not able to be delivered because of a permanent reason. The email could have been misspelled or fake, the domain doesn't exist, or the server has completely blocked delivery. In your eMerge account, an email address marked as "hard bounce" is immediately removed from your contact list and placed in the bounce list. These contacts count towards your total contacts, but do not count towards your total contacts with emails. Our new tasks and CRM Lite features allow you to still manage these contacts by creating notes and tasks within their contact file. 
 
Soft Bounces
 
A soft bounces typically means the email could not be delivered because of a temporary issue. Common reasons for a soft bounce is  that the recipients email inbox is full, their server is down, or the email you sent is just too large.
 
Soft bounces are handled differently than hard bounces in your eMerge account. When an email address soft bounces it means delivery to that address was attempted multiple times over the course of 3 days, but was not successful. After attempting delivery for those 3 days, we log the email address as a soft bounce. If that email address continues to soft bounce on future emails, the email address will eventually be considered a hard bounce and is removed from your "email contact" count. Soft bounce contacts count towards your total contacts, but do not count towards your total contacts with emails. Our new tasks and CRM Lite features allow you to still manage these contacts by creating notes and tasks within their contact file, although you cannot email them anymore.
 
The reason eMerge removes hard and soft bounces from being able to be emailed again is because it helps your overall deliverability and reputation with the email service providers like Gmail, Yahoo, and Outlook, among others. If we did not remove these email addresses for you, your email address would get a reputation from email servers for sending spam. We don't want that to happen, so we remove them for you.

This post has been updated from the original post made on February 5, 2015.



BY CHELSEA THOMAS
POSTED ON 02-17-2016