eMerge Blog

Twitter: Keeping Up with the Bluebird of Cyberspace

Posted May 6, 2014

Just when you think you’ve got Twitter down, they go and make changes to their profile layout and functionality.  Here’s our quick guide that will explain the Twitter changes and provide you with best practices to maximize your tweets. 

Pin your tweets
Now you can pin tweets that you want to be seen at the top of your page. Before, your twitter feed was in shown in real-time (tweets in descending chronological order), but now you can showcase a specific tweet at the top of your feed for everyone to see.   What does this mean for you?  You can easily showcase an open house, a new listing or important notice, without worrying about replies and other tweets pushing it down the feed.

Add multiple pictures to one tweet
You’re not restricted to one image anymore. Twitter now allows you to post up to four photos in any one tweet.  Great for showcasing properties and listings!

More interaction = larger tweets
Tweets with more favorites, replies, and retweets appear larger than the rest of your tweets. Your best (aka most popular) tweets are prominent, which is an easy way to see what tweets are resonating with your audience.

Change your dimensions
The new Twitter profile page showcasing a header image similar to Facebook.  With your new profile, make sure you take the time to update your profile header to give your audience the best experience.  Here’s the dimensions you’ll need: 

·              Header Photo (1500 pixels wide x 500 pixels high, 5MB maximum)
·              Profile Photo/Avatar (400×400 minimum, 2MB maximum)
·              Background Image (no longer needed)

Now that you know the changes that come with the updated Twitter, remember these best practices:

Be a bit less formal
Twitter is less formal than Facebook and a lot less formal than email. It’s totally appropriate to tweet more than once a day (we recommend creating a schedule in eMerge), and to directly interact with whoever crosses your Twitter path. The best times for click-throughs are 12 – 6pm, Monday through Thursday. Make sure you’re tweeting when your followers are tweeting and make sure you’re interacting with them.

Find people near you and interact with them
Twitter allows you to “geo-target” conversations happening about you, near you. You can interact with them by using the advanced search feature, or you can pay for sponsored tweets. 

The results for “buy a house” near “New Orleans, Louisiana” were many and the two most recent are hot leads, if they aren’t already working with an agent. The next step you should take is replying to them, but make sure your reply doesn’t look automated or insincere. Tweeters like the informal nature of Twitter. Try replying with something like “Hi @Lee_Lee504! Are you working with a real estate agent yet? 

Keep up with the conversation

You can view the trending topics in your area by clicking “Discover” on the top toolbar of your Twitter account. To participate in a trending topic, just post a Tweet including  the exact word or phrase as it appears in the Trends list.

For more tips and tricks on how to use Twitter for your business, check out Twitter’s official business center.  >> https://business.twitter.com/twitter-basics

Want to learn about how eMerge can assist you with managing your Twitter campaign?  >> Request a demo

POSTED ON 05-6-2014