Getting creative with our clients
This is the " Phil's Grill Road to the Burger Bowl."
But we don’t want to just make this a local contest, fans from out of state can also submit names and burgers. We send an email each week leading up to the next game on the schedule with incentives, promotions and directions on how to participate. We are tweeting to the out-of-state opponents so their fans can also get involved. Each week we pick a winner and the burger that Phil's Grill creates will either bear the winning name, ingredients, or both. At the end of the season grand prize winners are selected based on be selected as the Burger Bowl Champion.
The Tasks We created custom pages on the Phil's Grill Facebook page, coinciding with the Phil's Grill brand so that all of the burger’s names can be viewed under each scheduled game, the menu selection process, as well as the ability to share to your wall and with others. We started teasing the contest at the beginning of the month leading into the start of the campaign through email blasts each week and also created the ability to do all of these things on your mobile smart phone, so no matter where you are, you can participate and enter to win each week.
The Results We are excited about this campaign because it will become explosive and really drive a lot of success for our client, Phil’s Grill. Hopefully the New Orleans Saints can keep up with the success of this contest and represent our city. The viral potential is huge and the competition between teams is the gasoline waiting for a match. This contest is the spark that will set this football season on fire. We are ready to make this season memorable for football fans and Phil’s Grill fans alike!