How To Follow Up With Your Monthly Real Estate Email Newsletter

Posted May 11, 2016
Category Marketing Tips
Today we want to cover something that should not always be automated, the follow up. After you send an email blast from eMerge, you are given a report. This report has open rates, click though rates, who opened it, when they opened, and which links they clicked on.  A typical way to "analyze" an email report is to check the open rates and compare it to the last one. Most people stop here. Our advice? Do not stop here.

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What parts of your marketing should you automate?

Posted April 13, 2016
Category Marketing Tips
Not everything can be automated. Almost every form of marketing, automated or not, requires a minimum level of human interaction. In short, not everything that can be automated, should be automated. That’s not to give the impression that that marketing automation is cold and inhuman or scare you away from it. You just need to be aware that you can't just "set it and forget it." Here's a brief summary of marketing activities that should be automated and activities that should not always be automated. 

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50 words real estate agents should not use in email subject lines

Posted March 22, 2016
Category Marketing Tips
In the world of email marketing, subject lines are a tricky one. There are been countless studies and A/B testing done across a wide range of industries to find out which subject lines are most effective. Our opinion? In the long run, it is better to learn what you should NOT do regarding email subject lines, rather than to stay on to of the latest research and trends.

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Real Estate Marketing Tips: 4 of 4

Posted March 8, 2016
Category Marketing Tips
Time for a spectacular finish to your monthly marketing goals. Go big this week and make your marketing happen, because the spring selling season is right around the corner and you want your audience engaged and eagerly awaiting your next outreach. 

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What's the difference between hard bounces and soft bounces?

Posted February 17, 2016
Category Marketing Tips
With the new eMerge Tasks features, the way that we treat your contacts in your eMerge account has changed, including the way that hard and soft bounces are treated. Here, we explain the changes and what happens now with your bounced email contacts.

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4 Elements of a Real Estate Newsletter

Posted January 26, 2016
Category Marketing Tips
When it comes to the style of your newsletter, there are only 4 main elements to make sure you’re giving your audience exactly what they want and need. We have broken down each of these steps below to make it super easy to make sure you are right on track. 

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Real Estate Marketing Tips: 3 of 4

Posted January 15, 2016
Category Marketing Tips
Ok....your third round of online marketing goals is here! How would you rate your efforts thus far?!  Remember, social media is...well...social!  So step up and use this month's goals to really connect with your audience.

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Identify and engage your active email subscribers

Posted January 12, 2016
Category Marketing Tips

Handraisers are the people who are significantly more active in your emails than usual, or in comparison to the rest of your contacts. And today we're going to show you how to identify and interact with them.

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Real Estate Marketing Tips: 2 of 4

Posted December 15, 2015
Category Marketing Tips
How did you do with last week's marketing goals?!  Whether you rocked it out or completely bailed, no worries...we've got another week's worth of tips to help you become better, stronger & faster in your online marketing.

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The Importance of Being The Local Expert

Posted December 4, 2015
Category Marketing Tips
As a real estate agent, about half of the clients you deal with are going to be new to the area (more than half if you've committed to working with primarily buyers). Have you thought about the opportunities that come with that? You can be the go-to person for all the new families in town. You can convince the buyers that they're better off using your services since you're the local expert.

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Real Estate Marketing Tips: 1 of 4

Posted November 16, 2015
Category Marketing Tips
Over the next 4 months we're giving you different marketing goals for each of your major marketing channels.  Do one, do them all....it's up to you.  But with each goal completed, you will be one step closer in developing your comprehensive marketing campaign.

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Holiday Marketing Ideas for Real Estate Agents

Posted November 5, 2015
Category Marketing Tips
Real estate agents sell information, not products, but that doesn't mean there isn't room in your marketing schedule for a holiday campaign.During this holiday season, we want to challenge you to personalize your approach. Showing a little appreciation and love to clients will ensure that you will stand out both personally and professionally. 

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Content Marketing Resources for Real Estate Agents

Posted October 21, 2015
Category Marketing Tips
Looking for some good content to  share on your social channels this next week?  Here's some of our favorite trending content for you to use.  And don't forget to add a personal note or message with your social posts to drive more engagement.

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#MusicMonday: A Taste of New Orleans

Posted August 17, 2015
Category Music Monday
Today is our first day in our new office located in downtown New Orleans. We're so happy to be so close to all the action, now. To celebrate our exciting move with you, we're sharing a playlist of the best New Orleans brass bands such as Rebirth Brass BandTrombone ShortyDr. John, and more. Get your white hanky out and get ready for a second line. 

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9 Tips for Surviving a Real Estate Conference

Posted August 11, 2015
Category Marketing Tips
Real Estate Conference season is upon us. eMerge has jumped in head first into it and we want to share with you our 9 tips to have a happy and successful conference season. See you at the next show!

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Leading Real Estate Marketing Platform Unveils New Revenue Program for Brokers and their Agents

Posted August 5, 2015
Category Company News
Leading real estate email platform eMerge is unveiling its new Power Broker program at the 2015 RE/MAX Broker Owner Conference in Boston, MA this week. The program provides a new revenue stream opportunity for brokerages while consolidating lead management and nurturing efforts into a single office-wide interface for brokers and their agents.  

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